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Privacy policy

At Becay we treat your personal data with full transparency. This Privacy Policy explains what data we collect when you visit www.becay.com or shop in our store, what we use it for, who we share it with and what rights you have over it.

1. Data controller

BECAY WEAR, S.L. — Tax ID (NIF) B-56957434
Avenida de Ventisquero de la Condesa, 18, local comercial, 28035 Madrid (Spain)
Email: hello@becay.store

2. What data we process

  • Data you provide: name and surname, shipping and billing address, email, phone number, customer account details and the content of your communications with us. Your card details are processed directly by the payment providers; Becay does not store full card numbers.
  • Purchase data: products, amounts, order history, returns and exchanges.
  • Browsing data: IP address, device and browser type, language, pages visited, products viewed, searches and visit source, collected through cookies and similar technologies when you allow it.

3. What we use your data for and on what legal basis

  • Managing your order — processing the purchase, charging, shipping, handling returns and assisting you. Basis: performance of the sales contract.
  • Customer account — creating and maintaining your account and history. Basis: performance of the contract.
  • Legal obligations — invoicing, accounting, taxation and product guarantees. Basis: compliance with legal obligations.
  • Newsletter and marketing communications — sending you news, launches and promotions. Basis: your consent, revocable at any time from the unsubscribe link in each email or by writing to us.
  • Analytics and personalised advertising — understanding how the site is used, measuring campaigns and showing you relevant ads on third-party platforms. Basis: your consent through the cookie banner.
  • Fraud prevention and security — detecting fraudulent orders and protecting the store. Basis: legitimate interest in the security of our business and our customers.

4. Who processes your data on our behalf

We work with providers that act as data processors and only process your data following our instructions:

  • Shopify — e-commerce platform that hosts the store and processes orders and payments.
  • Payment providers — Shopify Payments, PayPal, Klarna and the card schemes, to authorise and settle payments.
  • Amphora Logistics and the shipping carriers — preparation, shipping and tracking of orders.
  • Rever — returns and exchanges portal.
  • Klaviyo — email delivery and newsletter management.
  • Google, Meta and TikTok — web analytics and advertising, only if you accept the corresponding cookies.

In addition, we may disclose data to public administrations, law enforcement or courts where there is a legal obligation.

5. International transfers

Some of these providers are located outside the European Economic Area (mainly in the United States and Canada). In those cases, transfers are covered by European Commission adequacy decisions or standard contractual clauses, together with any additional security measures that apply.

6. How long we keep your data

  • Order and billing data: for the duration of the commercial relationship and, afterwards, the legal tax and commercial retention periods (up to 6 years).
  • Customer account: while you keep it active; you can request its deletion at any time.
  • Newsletter: until you withdraw your consent.
  • Browsing data and cookies: according to the duration of each cookie, indicated in the cookie settings panel.

7. Your rights

You can exercise at any time your rights of access, rectification, erasure, objection, restriction of processing, portability and not to be subject to automated decisions, as well as withdraw any consent you have given us. To do so, write to hello@becay.store indicating the right you wish to exercise; we may ask you to verify your identity.

If you believe we have not handled your request properly, you can file a complaint with the Spanish Data Protection Agency (www.aepd.es), C/ Jorge Juan 6, 28001 Madrid.

8. Cookies

We use cookies that are necessary for the store to work and, if you allow it, analytics and advertising cookies. You can accept, reject or configure them when you enter the site and change your choice at any time from the cookie settings link in the footer. Rejecting non-essential cookies does not prevent you from shopping in the store.

9. Automated decisions

We do not make decisions with legal effects based solely on automated processing. Our provider Shopify applies limited automatic filters to prevent fraud (for example, temporary blocks on IP addresses or cards associated with failed payment attempts) that have no significant effects on you.

10. Minors

Our store is not aimed at children under 14 and we do not knowingly collect their data. If we detect that we have processed a minor's data without their guardians' authorisation, we will delete it.

11. Security

We apply appropriate technical and organisational measures to protect your data, including encryption of communications with the store and restricted access to information by our team and providers.

12. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. We will always publish the current version on this page.

Last updated: 2 September 2026.