Care
Garment care
Care instructions to keep every garment in its best condition.
Our garments are dyed once they have been made. The pigment settles on the surface of the cotton, and that is what gives them their depth of tone and the patina of a piece with history from the first day.
That same finish calls for specific care. The colour evolves with wear, and that is part of the character of the garment. Following these instructions is what makes it evolve evenly and hold its tone for years.
Care instructions
30 °C maximum
Machine wash cold, with the garment inside out.
Hot water expands the cotton fibre and releases the pigment. At 30 °C the colour remains stable.
Short cycle
Select the shortest programme on your machine.
Wear is not caused by the detergent but by time in the drum.
No bleach
No bleach and no detergents with optical brighteners.
Bleach does not lighten the dye: it degrades it. The discolouration it causes is irreversible.
Do not rub
For a stain, blot with a damp cloth. Do not rub.
Rubbing lifts the pigment from the area and leaves localised discolouration, more visible than the stain itself.
Iron at 110 °C
If you iron, use the lowest setting and always inside out.
Direct heat glazes the cotton and flattens the weave. On a print, it causes permanent damage.
No tumble dryer
Air dry in the shade, and do not wring.
A dryer combines heat and friction, the two factors that degrade the pigment, and it shrinks cotton.
Recommendations by fabric
Garment-dyed cotton
T-shirts, long sleeves, hoodies, sweatshirts, polos and shirts.
- Always wash inside out: the face exposed to the drum should be the inner one.
- For the first two or three washes, on their own or with garments of a similar tone. The slight initial transfer of pigment is characteristic of garment dyeing.
- Air dry in the shade. Direct sun lightens the exposed area and creates differences in tone.
- Dry hoodies and sweatshirts flat. Hung while wet, the shoulders deform permanently.
Denim
Jeans.
- Space out the washes. Denim airs out; washing it frequently accelerates colour loss.
- When you do wash it: inside out, cold and separately.
- Air dry. A dryer shrinks the rise and stiffens the fabric.
- Wear marks and fading around the pockets are part of the natural evolution of denim.
Linen
Linen trousers.
- 30 °C, short cycle and inside out.
- Take them out as soon as the spin finishes and smooth them with your hands before hanging: this keeps ironing to a minimum.
- Creasing is a characteristic of linen, not a washing fault: it is what gives it its breathability.
Swimwear
Swim shorts.
- Rinse with cold fresh water immediately after each use. Salt and chlorine are the main causes of colour and elasticity loss.
- Hand wash or machine wash cold, without fabric softener.
- Dry flat in the shade, without wringing.
- Do not store damp or compressed inside a bag.
Caps and bags
- Not machine washable: the brim loses its structure irreversibly.
- Spot clean with a damp cloth and mild soap, blotting.
- Air dry, stuffed, so they keep their shape.
What damages the garment irreversibly
- Rubbing a stain.
- Bleach or detergents with optical brighteners.
- Tumble dryer.
- Ironing directly over a print.
Unsure about a particular garment?
Ask us before washing it. Our team will tell you how to proceed in that case.